Location
Valencia College East Campus
701 North Econlockhatchee Trail Orlando, FL 32825
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Screen Society Event at Valencia College East Campus — Join Us Live!
From Concept to Creation: A Panel on Film, Advertising & Creativity
Join us for an exclusive panel discussion on the intersection of film, advertising, and creative storytelling. Two industry experts will pull back the curtain on one of their latest projects — sharing how a commercial comes to life, from a creative agency’s initial pitch to the production company’s on-set execution.
What to Expect
- Industry Insights: Learn from top creative minds in film and advertising.
- Networking Opportunities: Connect with professionals, students, and creatives.
- Live Q&A: Get your burning questions answered by industry leaders
️ Event Details
- Date: Tuesday, October 21st
- Time: 5:30 P.M. – 8 P.M.
- Location: Valencia College East Campus: 701 North Econlockhatchee Trl, Orlando, FL 32825 (Be sure to navigate to the East campus, as there are multiple campus locations.)
- Building: School of Arts & Entertainment Building (SAE)
Panel will be hosted by Arthur Goodman (CEO & Executive Producer at Oxenfree Film & Motion) and Martin Olarte (Managing Director at Adrenaline Films). Guest panelists include Susan Mulvey (Executive Producer at Diamond View Studios) and Jacqui Garcia (Associate Creative Director at &Barr).
Susan Mulvey, Executive Producer at Diamond View Studios
Susan Mulvey is an accomplished Executive Producer with over two decades of experience leading high-profile productions across advertising, branded content, and broadcast media. Currently serving as Executive Producer at Diamond View in Tampa, she oversees complex, multi-location productions from concept through delivery — balancing creative excellence with disciplined execution.
Known for her calm leadership and ego-free collaboration style, Susan has built and guided teams that deliver impactful work for major clients including Publix, The Atlanta Braves, World Wrestling Entertainment, UF Health, ReliaQuest, and Moffitt Cancer Center. Her career spans agency and freelance roles where she honed deep expertise in production supervision, budgeting, negotiation, and post-production.
A trusted partner to brands, agencies, and crews alike, Susan is respected for her clarity, integrity, and commitment to elevating creative work while mentoring the next generation of producers. She holds a Bachelor of Arts in Film Studies from Penn State University, where she was also a Division I varsity athlete in field hockey.
Jacqui Garcia, Associate Creative Director at &Barr
No one crafts a better brand message or sells through words better than Jacqui Garcia. A highly awarded and experienced Copywriter, Jacqui balances both leadership and day-to-day creative output as our Associate Creative Director/Copywriter. She’s one of the most eclectic and interesting minds you’ll ever have the privilege of meeting—and has an impressive roster of ADDYs, TELLYs and CA Features to match. Any brand is lucky to reap the benefits of her seasoned strategies and quirky creative approach.
After graduating from The Portfolio Center, she headed straight for BBDO, New York. Her work on accounts like Visa, Campbell’s, M&M’s, the US Navy and FedEx got noticed, making her next stop Michigan, and then, opting for sunnier skies, Jacqui relocated to Orlando. Here, she started a freelance business, writing for brands like Steelcase, Wolverine Worldwide, Harley Davidson Footwear, JW Marriott, Hilton NY, and Smucker’s. In 2005, she became the Associate Creative Director at Push, working on Corkcicle, Orlando Health, Visit Orlando, Daytona Beach, and several other accounts.
With her love of all things advertising, Jacqui injects an element of the unexpected into every project, always thinking outside, underneath and beyond the proverbial box. Her leadership is essential within the Creative team as she works on accounts like New York Life Investments, Badcock Home Furniture &more, Habitat for Humanity and Rosen Hotels & Resorts. She guides brainstorm sessions with energy, leads projects with care and inspires young creatives to learn and grow.
A proud native of Havana, Cuba who grew up in West New York/New Jersey, Jacqui is the proud connoisseur of one of the most extensive collections of Cuban movie posters in the United States, surpassing the collections at MOMA and many other modern art museums. And if you’re wondering exactly what a Cuban movie poster is, check out Jacqui’s blog for some stellar writing, a fascinating story—and of course—some signature Jacqui charm.
Food & Beverage
Light refreshments will be served, generously sponsored by ProductionHUB.
Sponsors
Huge thank-you to our amazing sponsors for this event!
- ProductionHUB — Title Sponsor
- Valencia College — Location Sponsor
Getting There & Parking
- Arrive at Valencia College’s East Campus and park in the visitor-designated parking, available in Lot B, which is the closest parking to the event building.
- Walk to the School of Arts & Entertainment Building (SAE), located next to Building 1, on the far north side of campus.
- Enter the building from the front entrance and head to the Screening Theater located at the first door on the right, room SAE-133.
- See attached campus map with parking and the building entrance notated.
Seats are limited! Reserve your spot now to gain valuable industry insights and expand your creative network.
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