The Specialist, Social Media will lead the planning, implementation, and strategic execution of social media efforts to promote customer engagement and brand awareness for Florida Virtual School (FLVS) and FlexPoint. Working in close partnership with cross-functional teams and internal partners across the organization, the Specialist, Social Media with lead the development of engaging content across the FLVS/FlexPoint channels, speaking to a variety of audience segments, including students, parents, educators, school and district leaders, school counselors, and education thought leaders.

The role is responsible for the day-to-day management of the social channels, and creating social media campaigns that are relevant, timely, and engaging. The Specialist, Social Media will be an active contributor in data collection and analyses to consistently improve the organization’s social media practices and strategy. The Specialist, Social Media will work closely with the Communications Manager on external communications strategy to ensure all storytelling and content initiatives position the organization as a leader in K-12 online education.

Minimum Requirements:

Education/Licensure/Certification:

Bachelor’s Degree in Marketing, Advertising, Communications, or Public Relations; or equivalent combination of education and relevant experience
Experience:

3-4 years of experience in social media, marketing, advertising, communications, public relations, or other related fields from internships and/or professional experience