Location

Online!

A discussion of How and Why we must build trust and transparency with our consumers and business partners. It is critical in the competitive digital marketplace where consumers expect to be treated truthfully and fairly and have the online power to respond positively and negatively. The ethical and legal cases for building trust through transparency merge and both are essential.

The symposium will begin with a "data & ethics roundtable," with executives from MasterCard, sparks & honey, Microsoft, the American Advertising Federation, and others. This will be followed by specialized Leadership Conversations with leaders from AdAge, The Kellogg School of Management, CNBC, The Fund, MediaPost and more…

Additionally, this is an opportunity to receive a new certificate in the practice of Advertising Ethics. Applicable to your professional development and daily life, a deeper understanding of the practices offered by this panel are too important to miss! eCertificates will be sent to attendees upon completion of the session.